Creating compelling content often requires a touch of authenticity that professional actors might not provide. For small businesses and content creators, engaging non-actors—whether they be friends, family, or members of the local community—can inject an invaluable sense of realism into your videos. However, guiding non-professionals to deliver natural performances can be challenging. Here’s how you can direct non-actors effectively, guaranteeing your social media video projects exude authenticity.

The Non-Actor Approach

Thanks to smart phones and social media platforms, media content has rapidly trended in a more personal direction. Podcast hosts such as Joe Rogan have a larger reach than any modern day news anchor, and the same is true for various social media influencers. An explanation for this is the more casual and personal approach these influencer’s are taking. Many of them bring refreshing authenticity that resonates with audiences.

Whether you’re shooting a product tutorial, a heartfelt personal story, or a candid behind-the-scenes look, there’s value in showcasing real people in real situations. Let’s look at how to guide your participants effectively.

Setting the Stage

Before cameras even start rolling, a strong pre-production phase is crucial. Here are some steps to ensure a smooth shoot:

• Script Simplicity: For non-professionals, simpler scripts tend to work better. If scripts are needed, stick to short lines and natural dialogue they’d comfortably say in real life.

• Rehearsals: While spontaneity is valuable, rehearsing key scenes can ease nerves and improve delivery. Encourage your non-actors to run through their parts casually to get comfortable.

Directing Non-Professionals: Key Strategies

1. Create a Relaxed Environment

One of the major hurdles for non-actors is feeling comfortable in front of a camera. Here's how to help them relax:

• Connect with Them: Start with casual conversations. Most non-actors will be a little nervous, so get to know them and throw in some jokes to lighten the mood.

• Small Crew: If possible, keep the set minimal with only essential crew present. Too many faces can be intimidating.

2. Focus on Natural Reactions

Capturing genuine expressions and reactions is crucial, so maximize those moments:

• Use Prompts Instead of Scripts: Give them options on how the scene will go, and use scenarios instead of fixed lines. This will get them feeling excited about the scene and as a result they’ll bring more confidence into their act. Bringing out their confident, natural self results in significantly more compelling performances.

• Capture the Unexpected: Sometimes the best moments are unplanned. Be open to spontaneous reactions and capture them as they happen!

3. Use Familiar Scenarios

Place them in situations or settings they are familiar with to boost confidence:

• Real Settings: Shoot in environments they know, such as their home or a favorite local spot in their neighborhood.

• Everyday Actions: Direct them to perform routine activities they are comfortable with, helping them forget about the camera.

Balancing Authenticity and Quality

Editing is where you can refine performances while maintaining authenticity:

• Select the Best Takes: Focus on expressions or interactions that seem the most genuine.

• Sound and Effects: Use soundscaping and effects minimally to retain the organic feel of the video.

Leveraging Professional Support

Even when working with non-actors, collaborating with a professional can elevate the quality of your video considerably. Working with an experienced video production company offers:

• Expert Guidance: From technical aspects to creativity in production, professional input can make a substantial difference.

• Resource Efficiency: They can provide equipment, locations, and editing expertise, allowing you to focus on directing.

Note: We have lots of experience with directing, so if there are parts (or all!) of your production you do not want to direct we are happy to step in. Learn more about our video production experience here.

Conclusion: Capturing Authenticity on Screen

For content creators and influencers, directing non-actors doesn't have to be a daunting task. By building a comfortable and creative vibe, encouraging natural expression, and leveraging familiar settings, you can produce engaging and authentic social media videos. Your audience in Cleveland or beyond will appreciate the genuine touch, creating deeper connections and enhancing your content's impact.

Ready to guide non-professionals to their star moment? Embrace these tips and capture the authentic stories that make your content truly shine.